Orange you glad Tangerine Tango is the color of 2012?
Tangerine Tango, an electric orange red, is the color of 2012, according to the Pantone Color Institute, and I for one am extremely excited about the news. It’s warm, uplifting, and energizing, and it happens to look great with almost every skin tone. The vibrant shade has already made its way onto fashion designers’ radars and surely there will be even more examples to come, as Pantone’s predictions influence all manner of consumer product manufacturers from cosmetic companies to paint suppliers.
Each year the Pantone Color Institute forecasts the color for the year ahead and the due diligence is intense. Leatrice Eiseman, Executive Director of the Institute who spearheads the project, notes Pantone experts scour the world and consider what’s percolating in every possible industry. They also put Eiseman’s background in psychology to good use. “There’s a lot of homework that goes into it. But it’s also, what is it that people are needing? There are a lot of concerns out there and serious issues we are facing. Color, from a psychological standpoint, can be uplifting. We arrived at this particular orange because it’s hopeful and optimistic and also has sophistication.”